Millions of tons of sargassum wash up on beaches across North America every year. Exposure can lead to breathing problems, and it costs millions to clean it up. For major resorts, it’s costing millions upon millions in lost revenue as once amazing beaches are turned into hydrogen sulfide gas and ammonia-stinking wastelands that provide no value for travel goers.
Now, one Mexican entrepreneur is building houses out of bricks made from the invasive species.
00:00 Introduction
01:14 Collecting Sargassum
02:12 Sargablock Process
03:18 Omar’s Story
05:12 Donating Homes
6:00 Global Solutions
07:37 Conclusion

What Is Sargassum?
Sargassum is a genus of brown macroalgae in the order Fucales of the Phaeophyceae class. Numerous species are distributed throughout the temperate and tropical oceans of the world, where they generally inhabit shallow water and coral reefs, and the genus is widely known for its planktonic species.
Decomposing sargassum releases hydrogen sulfide gas and ammonia, which can cause respiratory, skin, and neurocognitive symptoms in both local residents and tourists. Toxic exposure typically happens during decomposition, approximately 48 hours after it washes ashore.
Why is sargassum a problem?
Onshore, the seaweed can be a nuisance, cutting off access to beaches, hampering the use of coastal waters, disrupting coastal ecosystems, and making a huge, stinking mess as it decomposes. Large amounts of Sargassum can also contain high concentrations of heavy metals and arsenic that may cause health issues.
Sargassum presents risks to human health as well. In the water, it’s harmless to humans, but the trouble begins once it lands on the beach and starts to decompose. The decomposition of beached sargasso begins 48 hours after washing up. It then releases hydrogen sulfide (H2S) gas and ammonia.
Green sea turtles will eat large amounts of sargassum throughout their lifetimes. Besides sea turtles, this floating habitat provides food, refuge and breeding grounds for an array of other sea life including crabs, shrimp, mahi mahi, jacks, and amberjacks.
Charles Bivona Jr., aka Coach JP Money, is a business strategist, financial coach, and founder of CoachJPmoney.com. A lifelong entrepreneur, he launched his first real estate deal at 17 and went debt-free by 1998. Since then, he has built national media brands, advised small businesses, and helped clients grow online using smart strategy, digital tools, and creative grit.
An expat living in Baja, Mexico, Charles also writes and produces music as Johnny Punish and lives off-grid at Hacienda Eco-Domes, a sustainable retreat he built with his wife. Through providing small business services, coaching, writing, and podcasting, he’s on a mission to help others win their future—on their terms.
Read his full bio at PunishStudios.com >>>
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