The Art of the Botched Deal: Trump’s Tariff Misfire on Mexico and Canada
Four days ago, US President Donald Trump unilaterally imposed substantial tariffs on imports from Mexico and Canada, citing concerns over immigration and drug trafficking. This move not only disrupted international relations but also violated the spirit of the United States-Mexico-Canada Agreement (USMCA), which was up for renegotiation and renewal this year.
Analyzing this action through the lens of Roger Dawson’s “Secrets of Power Negotiating” reveals several critical missteps.

Here are the top 10 reasons why Trump’s economic attack on Mexico and Canada warrants an “F” grade:
- Failure to Build Trust and Rapport. Dawson emphasizes the importance of establishing trust in negotiations. By imposing tariffs without prior consultation, Trump eroded trust with key allies, making future negotiations more challenging.
- Neglecting the Principle of Win-Win Negotiation. Effective negotiators seek solutions beneficial to all parties. Trump’s unilateral tariffs prioritized U.S. interests at the expense of Mexico and Canada, disregarding the mutual benefits that could have been achieved through collaborative dialogue.
- Ignoring the Power of Information. Dawson highlights the advantage of being well-informed. Trump’s abrupt decision suggests a lack of thorough understanding of the economic interdependence between the U.S., Mexico, and Canada, leading to actions that could harm all involved economies.
- Misapplication of Leverage. While leverage is crucial, its misuse can backfire. Trump’s tariffs were intended to pressure Mexico and Canada but instead prompted retaliatory measures, escalating tensions and economic instability.
- Overlooking the Importance of Timing. Dawson advises that timing can significantly impact negotiation outcomes. With the USMCA up for renewal, a more strategic approach would have been to engage in discussions during the scheduled renegotiation period rather than imposing sudden tariffs.
- Failure to Consider the Long-Term Relationship. Successful negotiators value long-term relationships over short-term gains. Trump’s actions risk long-standing alliances, potentially causing lasting damage beyond the immediate economic impacts.
- Lack of Preparation and Planning. Dawson stresses the need for meticulous preparation. The hasty implementation of tariffs without exploring diplomatic avenues indicates inadequate planning and foresight.
- Disregard for Cultural Sensitivities. Understanding cultural nuances is vital in international negotiations. Trump’s approach lacked sensitivity to the political and economic climates of Mexico and Canada, leading to increased resentment and resistance.
- Ineffective Communication. Clear and open communication is a cornerstone of effective negotiation. By not engaging in dialogue with Mexican and Canadian leaders before imposing tariffs, Trump missed the opportunity to address concerns collaboratively.
- Escalation of Conflict Rather Than Resolution. Dawson advocates for de-escalation strategies to reach amicable agreements. Trump’s tariffs escalated tensions, leading to retaliatory actions and a potential trade war, contrary to effective negotiation practices.

In contrast, truly impressive Mexican President Claudia Sheinbaum demonstrated adept negotiation skills by responding with measured counter-tariffs and expressing readiness with contingency plans, showcasing a strategic use of leverage and preparedness.
Canadian Prime Minister Justin Trudeau, initially adopting a more conciliatory appeasement approach much like UK Prime Minister Neville Chamberlain’s attempt with Germany’s leader Adolf Hitler in 1938, finally recognized the necessity of leverage in dealing with Trump’s tactics.

Trump’s Leadership Vacuum: A Case Study in Reckless Diplomacy
Donald Trump’s complete lack of leadership was on full display this past week. International diplomacy isn’t a real estate deal—it’s about real people. But Trump doesn’t care. While thousands of company managers in USA, Mexico and Canada scrambled to decide which employees to lay off affecting millions of families —knowing that his reckless 25% tariffs would put them out of business—Trump remained indifferent. His attitude is not just unacceptable; it’s disqualifying.
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As Canadian Prime Minister Trudeau said “It does not have to be this way”. And it did not. But there it was. Trump being Trump.
Presidenta Claudia Sheinbaum understands leverage—the only language Trump responds to. She used it hard to neutralize him, and since his word is worthless, she must keep the pressure on at all times. In plain terms? Never let your foot off his throat, and give him a swift kick every hour to remind him to behave.
Why? Leadership requires empathy, responsibility, and trust—qualities he utterly lacks. He may have money, but he is no leader of men. He wants to be Gandhi but ends up like Gotti—a contemptuous jerk in a $20,000 cheap suit.

Final Thoughts
In conclusion, Trump’s unilateral tariff imposition reflects a fundamental misunderstanding of effective negotiation principles, particularly in the realm of international diplomacy. Such actions underscore the need for leaders to prioritize strategic, informed, and empathetic negotiation approaches to foster global cooperation and stability.

Charles Bivona Jr aka “Coach JP Money”, is the founder of Coach JP Money. He is a seasoned expert in financial coaching and wealth-building. A multifaceted visionary, Charles is also a writer, global citizen, eco-activist, musician, artist, entertainer, entrepreneur, investor, life coach, and syndicated columnist.
Charles’ journey began with a solid education in accounting, finance, and business at the University of Nevada, Las Vegas, and California State University, Fullerton. At just 17, he made his first real estate investment with no money down, igniting a lifelong passion for financial independence. By 1998, he had achieved debt-free status and has been building wealth ever since.
As an entrepreneur, Charles owned and operated five national newspapers in the U.S. before transitioning to digital media. He founded and managed influential online platforms, including HireVeterans.com (2004–2020) and VT Foreign Policy (2004–2023).
A proud expat since the late 1990s, Charles resides in Baja, Mexico, with his wife whom he married in 1985. Together, they have three adult children and seven grandchildren. Their eco-conscious home, built with sustainable super-adobe techniques, is now a luxury retreat known as Hacienda Eco-Domes.
Under his music alias Johnny Punish, a name coined during his days fronting the underground punk band Twisted Nixon, he continues to inspire through his art and advocacy through his newest musical adventure; Punish Studios.
Today, as “Coach JP Money” Charles dedicates his life to helping others achieve financial mastery and personal success, sharing decades of experience and wisdom through his coaching, writing, and creative endeavors.
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